How are genders represented in the media?

How are men represented in the media?
1. Strong
2. Calm and Collected
3. Bread winner
4. Sexual
5. Smart

How are women represented in the media?
1. Emotional
2. Damsel in distress
3. Sex object
4. Mother figure
5. Delicate

This image shows a typical scene for a housewife in the 1960's. I can see this through the style of dress, setting and props as they were all fashionable in that time period. However the use of Brad pitt playing the role of the female shows that there has been a change of how gender roles are represented in the media due to the fact that a male would never have had been shown in this way in the actual 1960's. 

This advert shows women of different sizes and shapes looking confident and promoting the realistic body image of women through the use of different models. This is a revolutionised was for advertising as the models that mostly used have a body in which society deems as perfect to make the female audience want to buy the product more due to the thought of obtaining that beauty, where as this advert shows beauty in a completely different and more realistic way. 

Nutella clip1-2011

The 2011 version of the nutella advert shows a mother hastily rushing around in the morning looking after her kids in the kitchen while getting breakfast ready. This is trying to say that the product is perfect for fast paced lives mostly for women who stereotypically have to look after their children while spending their time preparing meals for her family. 

Nutella clip 2- 2013

The 2013 advertisement text for this product shows that everyone who has to rush in the morning can easily and quickly use nutella. It shows people with different preferences to cover wider audience and shows the different genders taking on various roles. 

I feel that there was a slight change in the way that gender roles have changed however still shows some of the usual stereotypes used in gender roles. 

Homewrok-

write a 500 word essay on "has the mediation of gender changed, does this reflect change in society?"

use source material in relation to your argument

add visual example of historical and contemporary media texts

You should access information from this presentation and the one called "exploring the female gaze and the body image"