Spectatorial - a person who looks on (watches).
Mediation is the term that defines the media as being made up and distorted to suit the viewers. It means that everything we see on TV is mediated to alter real life and therefore the producers show us what they want too.
Silverstone (2006) explains Mediation to be this:
'Mediation refers to what media do, and to what we do with the media. It is a term that defines the media, both the media of mass communication (radio, television, the world wide web, but also the press) ... as actively creating a symbolic and cultural space in which meanings are created and communicated beyond the constraints of the face to face ... Readers, viewers and audiences are part of this process of mediation, because they continue the work of the media in the ways they respond to, extend and further communicate what they see and hear on the world’s multitude of screens and speakers.'
Focusing
Organisation
Laura Mulvey - The Male Gaze
The Male Gaze suggests that the audience is put into the perspective of a heterosexual male, through the use of varied camera angles and positions. A scene may focus on the curves of a females body, putting you the viewer in the eyes of a male.
The theory suggests that the male gaze denies female human identity, relegating them to the status of objects to be admired for physical appearance.
Female Objectification
Objectification is related to the gaze.
The persons gazed at are objectified, treated as an object whose sole value is to be enjoyed or possessed by the voyeur.
Examples:
Sia - Chandelier
Blurred Lines - Robin Thicke
Both of these videos feature females objectified through being in nude (coloured) outfits. In the explicit version of Robin Thicke's Blurred Lines, the females are walking around topless, while wearing little underwear.
As a result of these videos, several parodies have been made as other people are now able to get involved in media.
Identity - can be argued to be something unique to each of us that we assume is more or less consistent over time. Our identity is something we uniquely possess: it is what distinguishes us from others.
David Buckingham (2008) argues identity is complicated and complex.
Collective Identity: the individuals sense of belonging to a group with who share a set of traditions and values (personal identity).
Representation: any consideration of a collective identity must take into account the role that representation plays within the construction of a media text.
Mediation is the term that defines the media as being made up and distorted to suit the viewers. It means that everything we see on TV is mediated to alter real life and therefore the producers show us what they want too.
Silverstone (2006) explains Mediation to be this:
'Mediation refers to what media do, and to what we do with the media. It is a term that defines the media, both the media of mass communication (radio, television, the world wide web, but also the press) ... as actively creating a symbolic and cultural space in which meanings are created and communicated beyond the constraints of the face to face ... Readers, viewers and audiences are part of this process of mediation, because they continue the work of the media in the ways they respond to, extend and further communicate what they see and hear on the world’s multitude of screens and speakers.'
Mediation is split into three parts:
Selection/RejectionFocusing
Organisation
Laura Mulvey - The Male Gaze
The Male Gaze suggests that the audience is put into the perspective of a heterosexual male, through the use of varied camera angles and positions. A scene may focus on the curves of a females body, putting you the viewer in the eyes of a male.
The theory suggests that the male gaze denies female human identity, relegating them to the status of objects to be admired for physical appearance.
Female Objectification
Objectification is related to the gaze.
The persons gazed at are objectified, treated as an object whose sole value is to be enjoyed or possessed by the voyeur.
Examples:
Sia - Chandelier
Blurred Lines - Robin Thicke
Both of these videos feature females objectified through being in nude (coloured) outfits. In the explicit version of Robin Thicke's Blurred Lines, the females are walking around topless, while wearing little underwear.
As a result of these videos, several parodies have been made as other people are now able to get involved in media.
Identity - can be argued to be something unique to each of us that we assume is more or less consistent over time. Our identity is something we uniquely possess: it is what distinguishes us from others.
David Buckingham (2008) argues identity is complicated and complex.
"A focus on identity requires us to pay closer attention to the ways in which media and technologies are used in everyday life and their consequences for social groups"
Collective Identity: the individuals sense of belonging to a group with who share a set of traditions and values (personal identity).
Representation: any consideration of a collective identity must take into account the role that representation plays within the construction of a media text.
No comments:
Post a Comment